6L)Y9n"O4AFOB Business ForumTIP ONE
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[A Professional Business Forum]6I1n*G!R.j"h
FOB Business Forum&z0O:k*r!]6O,n/Q
In case you are using a free email address like yahoo,
2j8y/d*y ]&Z9P(mFOB Business Forumaol, rediff, hotmail, msn or any other free email
!g7l.m.D,@+{please stop using it immediately as you are harming
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your business by doing so.
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#E3^3A7F*H/P;r5b*tbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil businessHere is why you should stop using this immediately:
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[A Professional Business Forum]#a+o;N;_-[5P
REASON 1: Each email you send has an advertisement at the
$V%O9o5U$R:YFOB Business Forumbottom. Makes you look like someone who cannot afford
[A Professional Business Forum]%z:_6{-O T/h8v8V&e
an ad free email.
+f"k"l#x&B#S%A/^FOB Business Forum
4R*P7S(m7d8xFOB Business ForumREASON 2: Some spam filters block addresses from yahoo, hotmail
business forum,trade forum,business opportunity,Business China,Business India,Brazil business%D(B'n#p2k0a9Q%D2u
and such popular services as that is where the most
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spam originates from. And blocked spam does not get bounced
'}.s+a!{'O,g:~-Sbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil businessso you might think you have sent the message but your mail
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may just end up in the "Bulk email/Spam Folder"
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[A Professional Business Forum]6H2r0x:A2n6M*x1O
REASON 3: Reading the mail on the web takes much longer as
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compared to doing it on Outlook/Outlook Express. And most
3r9n*K'?-J'd8fFOB Business Forumpaid email providers give webmail access as well so you can
;F3f0y8?0@.d'`2m3B;ibusiness forum,trade forum,business opportunity,Business China,Business India,Brazil businessuse that when you are out of office
4z4V4P6B l.a-?www.fobshanghai.com
'v*v/v)K:Q1b,|&\[A Professional Business Forum]REASON 4: Answer this simple question : Would you like to do
:n&z(h,N1C&v-A:LFOB Business Forumbusiness whose email id goes
leather_exports2000@yahoo.com?
8K8|0~7o!R1|7I(g)K2cbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil businessWould you not much rather prefer someone who goes by the email
%{#K#n#~(y&{&l5HFOB Business Forumexports@leatherexports.com
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0U+h;S7V:i#{"b[A Professional Business Forum]TIP TWO
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7x*g4y&o9z!^www.fobshanghai.comIf you are in business and you do not have a website
[A Professional Business Forum].[6o u0W%D
you are losing business. No matter what your argument may be, a
| m0b"^'WFOB Business Forumwebsite is becoming a qualifying criterion for buyers to select
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people they want to talk to. We come across lots of exporters
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who have said that the first thing a buyer asks them is "What
,A4c8~;O#gwww.fobshanghai.comis your website?" Simply put, not having a website reduces the
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number of people who would be interested in talking to you.
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Do you really want to do that?
9z;H,P$B2e.J+i0\$qbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business:~#h.i%b/j-g)g:t
Now, I know lots of people will be thinking, we spent so much
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on a website and got no results. But that's a topic for
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another day
)@2V#A)A;q#w[A Professional Business Forum]
6`8r6e9`9w-|To sum it up, if you are in business and are looking to get more
(W2C2N$A2J*H$vbuyers, you need a website and email of your own with your own
:t*K5y2C#V;}%@)h[A Professional Business Forum]domain name "yourcompanyname.com"
-s(U-}'Y#e!q!p3SFOB Business Forumbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business;^'w5G:`2R
I have been really slow at posting tips to this newsletter
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and it does seem that I will not be able to write in very
#e'U5K+_#[9zfrequently so I will try to make this one a bit more packed
8y$B0]2u7H$M7K4dwww.fobshanghai.comwith information.
+L,p!T2f._2c%w'Y[A Professional Business Forum]
8Y-b-n5?.Y/{0K([9u3X+]+u.\FOB Business ForumFirst I would like to make a few things clear, this newsletter
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goes to over 35,000 subscribers some of whom have websites, some
www.fobshanghai.com.H4c"E0U%T
do not and all of whom are in different stages of their
8g,y.U+P(\#ZFOB Business Forumbusinesses. So some tips may apply to you and some may not.
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But hopefully, there will be something useful for all of you
www.fobshanghai.com8v3~4J9X+x7?#Y
www.fobshanghai.com5l'];u C%J;X1y!j
So here it goes. Today I am giving a list of 10 things you must
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have to improve your chances of getting new buyers
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[A Professional Business Forum]!j'U7B!Z+s:\!k)w
Old tip refresher : Have a website and do not use free mail
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8t$A(|;T8w4Y5[5M:x;O1. Have voice mail on your phone lines : Imagine a scenario,
7t X6I:{:E o-e:X9K*C7qFOB Business Forum wherein a buyer has collected a list of few suppliers and you
3A8O9@#|!N.nbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business are one of them. He calls you and gets and a busy tone. He
www.fobshanghai.com(B)J4R4P$X,w1]#h%o7Z&Y&l
tries another supplier's number and gets a voice mail saying
3?)}/p6q:c&M%Jbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business 'This is Vivek Joshi. Sorry I cannot take your call right now.
'D"J1W0T*d!J/c;g[A Professional Business Forum] Please leave your name and complete number with country and
www.fobshanghai.com0Y"j7I$t7m$U8p2K4l
area code and we will get back to you as soon as possible'
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Which of the two suppliers is more likely to make more contacts?
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This could happen even during off office hours as the buyer will get a permanent ringing tone.
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'w%u.z6N1B;g&O*` Solutions could be voice mail, call forwarding, using call waiting, caller id or answering machine depending on your telecom company.
0R6W1f4|;a4T8g9M$c6`FOB Business Forum
#@2w:E9u'^+V[A Professional Business Forum] Basically, you must have a system where a person can leave a message if your phone is busy or no one is there to attend it.
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1[(g#x3D5xFOB Business Forum You can argue that someone can always try later but is it not our job to make it easier for people to get to us?
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!D"c+C*X3T+D&s"hbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business2. Have a dedicated fax line : Nothing irritates a buyer more than a fax line on which a human picks up and says 'hello'. Even ones which say 'Dial 3 to send a fax ' are useless as most people nowadays use 'Email to Fax' or Fax software to send faxes.
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e*S*x9^!tFOB Business Forum So get a dedicated fax line (always up) as soon as possible.
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'R9]$P"o+{&{3a"E0\ Not only do you not get the fax, the sender forms an opinion of you being difficult to reach.
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3. Always include complete contact details in all emails you send. A simple way is to use signature files. Makes sure you mention your website in every email. Make sure all employees use a standardized signature file.
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business forum,trade forum,business opportunity,Business China,Business India,Brazil business&U&g"c*[*k(|:X'R8I
4. If you have a website, get to know the number of visitors you are getting and how are they getting there. Ask your web hosting provider for web statistics if you do not know what they are.
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5L/q(N3f"j-bFOB Business Forum5. If you have a website, look at it critically from a buyer's viewpoint and see if your website does the following
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- Make the visitor believe you know your business well
.P"L-`7a.W0S%](Ebusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business- Provide more information than competitors
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- Enhance your credibility
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- Make the visitor feel like contacting you
2|7o$m,D&\/Rwww.fobshanghai.com- Is your contact information easily accessible
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+p*~5[ J5H#\1bwww.fobshanghai.com6. Always have a contact form on your website in addition to giving your address, phone, fax and email. With a contact form, you can get additional details of the visitor and more importantly, you make sure you get the details which you can miss
3H+f*y;q$q#zbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business with email with so much spam and spam blocking
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I"p3B,b)}0]FOB Business Forum7. Maintain a categorized list of buyers whom you can easily contact whenever you wish.
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I am amazed at the number of people who have no record of who
!C'r6t-_)J0{5N5rbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business contacted them a few months back just because they ran out of
:D;a;T0m8h/G0\1M7u!WFOB Business Forum space and deleted old emails.
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$f&p'V3X!q w8. Have a backup plan for your data on your computers in place. Your computer is a machine and it can conk off any time. And hard disk crashes are most common. You can lose all your data and with it all important contacts you have collected over years.
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[A Professional Business Forum]#z9y2\&E4y
With CD writers becoming inexpensive, there is no excuse for not having one for backing up your data. A way to simplify this is to store all data in one directory. So backing up involves just writing that one directory into one CD.
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,v"o/u8l9b"F1L(N:g9. Learn to listen and understand the pulse of the potential buyer. Find out what drives him. Although I know all of you will jump and say 'price', You know that there is zillions of dollars of business being done at a price much higher than 'best possible price' even when buyers know that. It is being done because of timely delivery, quality assurance, excellent communication, comfort level or special customization, etc.
7T5Q+G0E:obusiness forum,trade forum,business opportunity,Business China,Business India,Brazil business
*c#s9]6u:\0Z Each buyer has some factors he holds as key. Once you know that, you should be able to reassure him on that front.
8m.t(_&d7Z*p6Q;aFOB Business Forum
0f4M-Q q,k4K#u0d*_,\FOB Business Forum10. Most valuable tip for the last. Find out what your competitive advantages are and build your business around them. Competitive advantages can come from cost advantages, access to markets, access to specialized/regulated information, etc. The important thing is to understand it and translate it into tangible benefit that a potential buyer will get by doing business with you.
7v,|3l3c8k;A:~,U[A Professional Business Forum]
#H,?,n,p0W7o.s!F;z.EWhew, that was one long mail. I have enjoyed writing it and hope
/`;H)N s7Z6pFOB Business Forumyou have found it useful. As always your feedback is most welcome