That Brazilian culture and business ethics can be compared to culture and ethics in Southern Europe - for instance Italy, Spain and Portugal – is not surprising since immigrants from these countries have left a significant stamp on Brazilian culture.
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When entering into a new business venture in Brazil it is important to be well prepared and efficient. This is expected by Brazilians when dealing with Danes. At the same time it is important to be flexible and accommodating if sudden changes occur – for instance postponement of a previously confirmed meeting. It is recommended to re-confirm a meeting before a visit is made. Of course depending on the situation it is considered impolite to express impatience. In general Brazilians are willing to put up with much more than the average Dane is ready to accept.
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The Brazilian business environment is quite hierarchical and dominated by men. Brazilian business people are often relatively formal at the first meetings, but later – when a more personal relationship has developed along with the business relation – they are normally found to be quite relaxed. In a business context Brazilians are generally open-minded and ready to discussing a wide range of subjects. They do, however, tend to be more restrictive about discussing their personal lives.
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&n4v)T;{ i6nFOB Business ForumIt is part of the Brazilian business culture to build personal relationships with associates, and it is unlikely to commence negotiations before such a reliable relationship has been established. This also makes effective personal interaction during negotiations important, as the decision making process is often heavily influenced by subjective factors.
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High-ranking Brazilian business executives are often educated abroad – primarily in the USA or England – and they are normally fluent in English. At other levels English is rarely spoken sufficiently well to be of use when doing business. In case a Brazilian counterpart does not speak English, avoid using Spanish before consulting the counterpart. Speaking in Spanish reveals a lack of cultural awareness and may cause offence.
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!S'n,y3V*m"d-|-u)O"U&Lbusiness forum,trade forum,business opportunity,Business China,Business India,Brazil businessWith the exception of São Paulo – which is the industrial locomotive of Brazil, and the major financial and business metropolis – business in Brazil is generally conducted in slow pace and an informal atmosphere.
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