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Hi : It seems many of you wanted to sell to India but please do ask yourself, ARE YOU READY ? From what i have gathered so far, two extreme feeling toward Indian business, either hate it or love it, nothing in between. You hate it because Indian at time are too tricky and petty, you love it because at time you do strike on the right tune. Some complaint about too low a price Indians are asking and many many more ! the lists could go on endlessly.
1)In general, Indian are no difference from others, buyers come here to source for cheaper goods are normal everywhere. as one of my client uses to say " Supper market shopping in China" It means you could get any low tech items with so many brands to chose from. In another word, supply is by far much higher than demand. Under such circumstances, price becomes the most critical factor. To say the least, most of our Chinese products are still at the lower end of the ladder and to my disappointment, i hardly find any of our bosses are far-sighted and willing to spend time and effort to uplifted their products.
2) Product differentiation, this is important because it will determine your pricing gap with others similar supplier and act as a bargaining tool with your buyer. It has to be technically and physically apparent.
3)Invisible value-added, it ranges from your professional skill in marketing/communication , documentation, export procedure to staff's personality. To certain extend it will help in your pricing.
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