help, how to reply the demand for sales reference list

Now I am contacting a new customer. In his email he asked sales reference list. But we don't have. Then how should I reply?

first time for me too.
k{F0P-m$f$R8Nj let me try...
jF(F7\k,\(P first, products list
"e8sk m3]&}e second, buyers from where, and the most of them are retailor, importer, distributor or antohers.6TqPR6w~q
of cause, we'd better to learn more information about this customer before we reply.

it is difficult for us to send him other buyes information for his reference.
*fd~ g"h3D:C just tell him that is the company's regulation,not allowed,hope him can understand.

Thanks skyfly and bacon999, now he said my price is too high for his market.  I don't care him now.