2008-4-20 17:52
skyfly
How to avoid the top ten trade show sales killers
Mark Smith and Orvel Ray Wilson, co-founders of the Guerrilla Group, say that it takes three and 1/2 seconds for someone to walk the ten linear feet of a typical 10 by 10 exhibit booth. How can you get your prospect’s attention in so little time? One way to get more attention is to make sure that your sales staff does not commit one of the top ten trade show sales sins: !wQrd#Z.?"J'tX$?G
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Don’t let your customers wait.